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	<title>Benjamin Eckstein &#187; technology</title>
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		<title>Do We Need 3-D?</title>
		<link>http://benjamineckstein.com/2010/02/do-we-need-3-d/</link>
		<comments>http://benjamineckstein.com/2010/02/do-we-need-3-d/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 22:10:53 +0000</pubDate>
		<dc:creator>Benjamin</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[3-D]]></category>
		<category><![CDATA[cameras]]></category>
		<category><![CDATA[HD]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://benjamineckstein.com/?p=499</guid>
		<description><![CDATA[I haven&#8217;t really posted on my (young) blog my general musings on industry trends, but it&#8217;s my blog and that&#8217;s what I want to do tonight.  I have been thinking a lot recently about 3-D technology.  These thoughts were certainly sparked by the release of Avatar and all the hype surrounding the new 3-D technology [...]]]></description>
			<content:encoded><![CDATA[<p>I haven&#8217;t really posted on my (young) blog my general musings on industry trends, but it&#8217;s my blog and that&#8217;s what I want to do tonight.  I have been thinking a lot recently about 3-D technology.  These thoughts were certainly sparked by the release of Avatar and all the hype surrounding the new 3-D technology James Cameron helped to invent for this film.  I have to admit that when I first saw previews for this film, it looked unappealing to me (some may think that comment is blasphemy, and I apologize).  I am not really into fantasy-based movies, and while it appeared to be stunning visually, I figured I could pass.  Anyways, after it&#8217;s release and all the hype and some rather positive reviews I figured I&#8217;d check it out in 3-D.<span id="more-499"></span></p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-501" title="3d-movie-audience" src="http://benjamineckstein.com/wp-content/uploads/2010/02/3d-movie-audience-640x328.jpg" alt="3d-movie-audience" width="512" height="262" /></p>
<p>I have always been a little weary of whether I could even view 3-D properly.  You know those pictures that are supposed to pop out at you if you look at them the right way?  I have never achieved that effect, despite much time spent staring and concentrating.  Apparently my eyes (I think they call it binocular vision) just won&#8217;t produce that image.  And earlier 3-D technology was the same way for me, never really popping out the way people sitting next to me said it would.  But I knew that the technology had improved so I figured I&#8217;d check it out.</p>
<p>As far as I could tell the 3-D in Avatar DID work for me.  While I never felt that the characters were sitting in my lap or that I wanted to reach out to try to touch what I was seeing, I did see images emerging from the 2-D space.  I would say, though, that it took me about 10-15 minutes of the film to settle into &#8220;how&#8221; to view the film, and I felt myself getting a little headache at the beginning.  Long story short (as I don&#8217;t want to make this a review of Avatar), the 3-D was cool, but I left the theater feeling that it did not greatly enhance my viewing experience.  If felt a little gimmicky to me.</p>
<p>Now I don&#8217;t want to sound like some antiquated techno-phobe.  I am far from that.  I LOVE new technology in the video field, and I try to embrace and use new tools as early as possible.  I think, for the most part, advances in video imaging have really increased the viewing experience, as well as my enjoyment of producing these images.  I just feel that 3-D is one of those things that does NOT need to become the norm.  I know when HD came out, I looked at it as the holy grail, and a VERY expensive acquisition format, and now I have been producing at least 85% of my content in HD for the last few years, and shooting in some flavor of HD for about 5 years.  But I look at 3-D and hope this does not become as prevalent in the tv/movie world as HD.  Several tv networks are starting to build and roll out 3-D channels, and camera companies are starting to design 3-D rigs.  Panasonic has developed <a href="http://www.engadget.com/2010/01/06/panasonic-blows-it-out-with-3d-blu-ray-deck-hdtvs-channels-and/" target="_blank">this 3-D camera</a> at a relatively affordable $21K.</p>
<p style="text-align: center;"><img class="aligncenter size-large wp-image-502" title="panny3d-camcorder-official" src="http://benjamineckstein.com/wp-content/uploads/2010/02/panny3d-camcorder-official-483x360.jpg" alt="panny3d-camcorder-official" width="386" height="288" /></p>
<p>So why don&#8217;t I like this?  Well last night I turned on the Grammy Awards for a few minutes, just in time for the tribute to the late, great Michael Jackson.  Right before the song they said to put on your 3-D glasses, and a little icon reminder appeared in the lower corner.  Well, as it turns out, I don&#8217;t have a pair of 3-D glasses?  Do you?  So I sat and watched what I dubbed as &#8220;No-D&#8221; as a blurry Celine Dion and then many other famous singers came on the screen.  My nice HD plasma screen suddenly looked like crap.</p>
<p>Basically I don&#8217;t want to have to wear glasses to watch tv.  Many people already need some sort of corrective lenses, but they probably don&#8217;t want to have to put on additional glasses to view 3-D content.  Can they make 3-D TVs that don&#8217;t require glasses?  I don&#8217;t know.  But either way I am not sure I really need to feel THAT connected to my television.  I imagine some content would probably be neat in 3-D but I don&#8217;t think I need to feel like Al Roker is popping out of my television set.</p>
<p>While it would probably be interesting to shoot some 3-D footage for specific projects, I don&#8217;t think it needs to be the norm for all production.  I imagine the equipment and post-processing load would be greatly increased, and I have yet to experience all the merits of 3-D.  Will it become as ubiquitous as HD is now?  I don&#8217;t know, time will tell.</p>
<p>I would love to hear your comments though on this issue.</p>
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